Lush Vitality for him is a multi-dimensional wellness brand. A seasoned hospitality and lifestyle business advisor with over two decades of luxury hotelier experience, RIF, as he is popularly known founded Lush Vitality to manifest his vision of blending in his own personal background and experience in luxury and holistic wellness. It was by default that he went to a school where from the 1st grade Ayurveda was part of the curriculum but thereafter by design, he has studied various nature-based therapies. He has launched wellness centres, consulted with a main stream hospital on client experience and currently works on various functional food based businesses. So whilst foraging for various botanicals for the soon to be launched indulgent skincare and healing oil range and keeping the small batch purity promise alive in production, he is also actively working towards formatting various in person therapies and modalities creating a platform for the discerning and conscious. For a select few clients he does read Tarot cards too.